By January 29, 2015 1 Comments Read More →

Your Customers are Watching You

Created by KSWhite Designs

Created by KSWhite Designs

If you will indulge me for a minute to stand on my soapbox and send out a gentle reminder that your past, current and potential customers are watching you so be wise in what you post….

I was recently messaged through the Its Better Handmade Facebook group by a woman that is not an artist herself but wholeheartedly LOVES handmade goodies and purchases them often.  When she is pleased with a product she goes above and beyond what most do and actually posts that artist’s work around her social media pages giving them some free and much loved exposure to others that may not have seen them before….oh how we all wish for more customers like this!

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Created by Agathalatham

In addition to sharing the amazing handmade treasures she has found, she also is kind enough to comment on others items posted in the group, complimenting them on their work…..now comes the soapbox….there are members that seem to think it is okay to make comments calling her rude and such when she expresses an opinion about other matters.  Now, I get it, we all have a right to an opinion and I have been known to type…delete….type….delete when I run across certain people but as a handmade BUSINESS we have to keep in mind that others will see what we type!

Created by Sierra Dawn Designs

Created by Sierra Dawn Designs

There are artist who’s work I adore but would probably not purchase from because of comments I’ve seen made on social media.  This is my right as much as it is anyone elses but I often wonder if that artist realizes that he/she is alienating future customers by the public face she presents.  One of my favorite parts of buying and owning handmade is the fact that I know it is made by a real person and I feel like I have a piece of their heart and passion through their work; those that are rude, well, I don’t want a piece of them.

I’m sure there are many opinions about this topic from “never say anything but rainbows and sunshine” to “I’ll say what I want when I want to whom I want and you can’t stop me.”  That is fine and you are entitled to run your business your way, but I would ask artists to step back for a moment and take a look at their social profile through a customer’s eyes and make sure they are projecting the image that they want customers to see.

 

Kimberly

About the Author:

A life long crafter, I found my passion in painting on glass, especially toasting glasses for brides, as well as chainmaille jewelry in between chasing my two boys to various sports events and clubs. This passion for handmade led my husband and I to start the www.HandmadeArtists.com and our passion for getting other handmade artists seen no matter where they sell led to acquiring It's Better Handmade! My hope is that by working with other creative people more buyers will come to understand the true value of handmade.

1 Comment on "Your Customers are Watching You"

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  1. Great take on it Kimberly and a timely reminder. Just sorted the “friends” list on a few social sites; deleted a few added a few. Mostly the decision to sort the lists is motivated indeed by comments and shares. We do feel that this is a direct reflection on us. Kinda of a you are who you hang with thing. Have a great day and thank you for the reminder.

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